The Sustainable Development Report 2019 points out that the Sustainable Development Goals (SDG) might not be achieved, particularly in sub-Saharan Africa (sic). This paper tries to investigate alternatives to the hegemonic “development” discourse and ideas of “development”: what would be the notion of “development” in Ubuntu? The paper proposes a contextual understanding of “development” rooted in tradition, religion and culture by using Michel Foucault and Ferdinand de Saussure as a theoretical basis. The heterogenous understanding of Ubuntu and its diverse understanding definition of “development” are an argument against universalising “development” ideas, but for tailor-made solutions. The paper follows the hypothesis that the SDGs rely on premises of epistemologies of the Global North which are (post)colonial. It also proposes that failing “development” strategies rely on epistemologies from the Global North which are excluding, imperial, Eurocentric and rely on abyssal – extractive and postcolonial – productions of knowledge (Sousa Santos 2018). The paper is a contribution to the decolonisation of knowledge in the Global North, to challenge hegemonic northern epistemologies and to bring them into contact with knowledge from epistemologies of the Global South.